Los Angeles based

Media & marketing
for the underserved.

A person riding a jet ski on the water, creating a large splash and wake behind them.
Text that reads 'ikea friend gves' in a stylized font.

We help first-gen immigrant businesses across Los Angeles through media, marketing, and mutual aid.

donate
Resource Redistribution
Resource Redistribution
Resource Redistribution
Resource Redistribution
Resource Redistribution
Resource Redistribution
Emergency Support
Emergency Support
Emergency Support
Emergency Support
Emergency Support
Emergency Support
Business Amplification
Business Amplification
Business Amplification
Business Amplification
Business Amplification
Business Amplification

mission

We believe visibility is a resource. We use media & marketing to redistribute it, because every community deserves to be seen.

businesses we've helped

"People from Florida, and even from Dubai, came."

— Sébastien Pourrat · Casita Basqueria · Malibu, CA

READ FULL STORY

how we work

01.

Resource redistribution

We partner with FoodCycle to donate excess food and volunteer in person across LA neighborhoods.

02.

Emergency support

Rapid-response support for local businesses in crisis. Connecting them with resources when they need it most.

03.

Business amplification

Giving visibility and growth tools to businesses through the Like a Friend Said audience and the Canario Agency.

get your business seen

IS YOUR BUSINESS NEXT?

First-Generation or Immigrant-Owned

Building a Busines in Los Angeles

Tell us your story